Senior Designer

About the Role

• Interviews will be held on 18th and 19th November 2026
• Permanent – 39 hours per week 
• Hybrid (Minimum 3 days per week at Head Office, Windermere)

We’re looking for an experienced and creatively driven Senior Designer to lead the delivery of creative output across Lakeland’s Marketing.

This is a key role within our design team, leading two other designers and working as part of a wider creative team of five. You’ll be responsible for bringing our products and brand to life through exceptional creative execution, ensuring quality, consistency and attention to detail across everything we produce.

A major focus will be leading the end-to-end design and delivery of all Lakeland product packaging. Working closely with the Buying team, you’ll manage projects from initial product brief through to final artwork submission, collaborating with suppliers and ensuring deadlines and quality standards are consistently achieved. You’ll also play a key role in developing and evolving our packaging guidelines.

Alongside packaging, you’ll support the wider marketing team in delivering creative assets across retail, print and digital channels, ensuring all activity is aligned with our brand identity, product storytelling and commercial objectives.

This is an exciting opportunity for someone who combines creative flair with strong leadership, organisation and commercial awareness.

Key Responsibilities

•Lead and develop a team of three designers, overseeing the delivery of all packaging, print and digital creative output.

•Manage the end-to-end design process for all product packaging, from initial brief through to final artwork approval and supplier submission.

•Work closely with Buying to understand product requirements, commercial priorities and seasonal timelines.

•Develop and implement packaging guidelines to ensure consistency across new and existing product ranges.

•Act as the quality control lead for all creative packaging output, including design, photography and artwork.

•Build and manage critical paths for seasonal and campaign activity, ensuring projects are delivered on time and in line with wider product timelines.

•Support channel owners across Marketing with the delivery of creative assets across retail POS, window displays, website, email, social and wider brand campaigns.

•Ensure all creative output delivers against brand and commercial objectives, with a focus on customer engagement and consistency.

•Champion a plan:do:review approach, ensuring campaigns are planned effectively and reviewed against agreed qualitative and quantitative objectives.

•Manage the packaging budget and build strong relationships with external suppliers and creative agencies, ensuring value, quality and efficiency.

What we're looking for

Knowledge and experience

•Strong experience in packaging design, ideally within a B2C and multichannel retail environment.

•Experience delivering creative across a range of channels, including print, POS, social, email, website and brand campaigns.

•Proven experience leading or managing a design team.

•Strong project management skills, with experience managing complex critical paths and multiple stakeholders.

•Experience briefing, developing and approving creative work.

•Excellent supplier and third-party relationship management skills, ideally with creative agencies.

•Proficiency in Adobe Creative Suite, particularly Photoshop and InDesign, alongside project management tools such as Monday.com or Notion.

•Good working knowledge of Microsoft Office.

Skills and capabilities

•Highly organised and deadline-driven, with the ability to manage multiple priorities in a fast-paced environment.

•Exceptional eye for detail and a passion for creative and executional excellence.

•Clear and confident communicator, able to translate objectives into effective creative briefs and direction.

•Commercially aware, understanding how creative decisions can influence customer engagement and business performance.

•A strong relationship builder, particularly with Buying and Merchandising, with the ability to understand and respond to commercial priorities.

•An effective team leader and collaborator who encourages ideas, welcomes feedback and drives continuous improvement.

About Lakeland

Founded in the early 60s, with the same strong values of quality and customer care now as when we first started. From selling plastic bags for home freezing from the Rayner family garage in Windermere, to over 4000 kitchen and home products today, Lakeland has grown to the extent that we now send out thousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Exeter, with more in the pipeline.

Benefits

There are many benefits to being part of the Lakeland team. Other than being part of a huge and happy working family, our colleagues are rewarded with a competitive salary and a group personal pension plan.

There are 29 days’ paid holiday (including bank holidays) and generous discounts on our products. We offer a great retail environment, and the chance to be part of a team who like to work and socialise together.